The Takeover is coming this November to Y.O.D.A....
“Genius is Common” -means that all beings have a genius in them, which manifest itself in their own unique way of expressing their passion via their profession or art.
An example can be a woman that comes from the inner city, who knows how to micro braid hair, as Picasso paints. That skill is her genius.
The slogan: “Genius is Common” has been presented in multiple focus group settings, and all of the participants agreed that the quote resonates with common folk. “Genius is Common” is a slogan that’s positioned to become a part of the American lexicon, not unlike major advertising slogans such as Nike’s “Just Do It” and Sprite’s “Obey your thirst.”
What makes the slogan “Genius is Common” so unique, is the fact that in few words it levels the playing field of who is traditionally thought of as geniuses, such as Albert Einstein; Bill Gates; philosophers etc.. and other noted intellectuals and entrepreneurs.
Founder and creator, Bruce George